Food Choice and Consumer Behavior

Understanding the factors that influence food choice and consumer behavior is essential for promoting healthier, more sustainable eating habits. By recognizing personal preferences, cultural influences, health considerations, marketing tactics, convenience, and sustainability concerns, we can develop targeted interventions and communication strategies that empower consumers to make informed and positive food choices. By aligning these factors with public health goals and sustainability objectives, we can shape a food environment that supports healthier and more sustainable diets for individuals and the planet.

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