Food Technology & Processing

Food Choice and Consumer Behaviour

Individuals make food decisions everyday based on past experience, perceptual differences, habitual intake and responses to environmental cues. Sensory science measures and evaluates the characteristics of foods that make them appealing to consumers. This allows food companies to design foods that appeal to various market sectors, including children. Methods from sensory science can also be used to understand biological variation that predisposes individuals to either consume or avoid foods that have potential to impact health and wellness. Food choice and consumer behavior are pivotal in shaping dietary habits and preferences across diverse populations. Influenced by a multitude of factors, consumer decisions regarding food selection are complex and multifaceted, Cultural background profoundly impacts food choices, with traditions, customs, and culinary heritage playing significant roles. Increasing awareness of health and nutrition drives consumers to prioritize foods that support well-being, such as those high in nutrients and low in additives. The sensory attributes of food, including taste, texture, aroma, and appearance, strongly influence consumer preferences and satisfaction. Busy lifestyles prompt consumers to favor convenient and time-saving food options, such as ready-to-eat meals or snacks. Economic considerations affect food choices, with affordability often dictating purchasing decisions, especially among budget-conscious consumers.